By Seth Fera-Schanes

Times Square, commonly referred to as “the crossroads of the world” is large, bright, loud and a great launching pad for marketing promotions.

I got off the train this morning and right in front of me was the beginnings of a wood frame for a house.  Habitat for Humanity and Lowe’s hardware store teamed up and spent the day erecting a house in front of everyone.  It was quite the sight to see.  I was hoping they would finish in one day but apparently this will be a two day undertaking.

For now, check out the pics below and come back tomorrow to see the finished product.  You can also follow the progress on social media (Twitter and Instagram) with the hashtag #hammersforhabitat.